Good Food Mercantile


The second annual Good Food Mercantile New York will take place on June 25 at the Brooklyn Expo Center! Crafters can register here. Retailers, media, and chefs can register here

Seedling Projects and the Good Food Retailers Collaborative are proud to present the Good Food Mercantile, the un-trade show for tasty, authentic, responsible food. This one-day, intimate gathering of like-minded food crafters and retailers offers the same sized booths to everyone, a start time conducive to arriving well rested, and booth fees at a fraction of the price of other trade shows. This is the Good Food Movement’s answer to building commerce and community.

While traditional trade shows convene tens of thousands of buyers, many are not prepared to work with businesses whose core aspirations don’t include unbridled growth, and smaller companies can find themselves lost amongst a sea of thousands of booths. The Good Food Mercantile is a different kind of gathering. Open exclusively to past Good Food Award winners and finalists and members of the Good Food Guild, it is an opportunity for thoughtful, responsible American food crafters to connect with the growing community of retailers that value quality, care and craftsmanship.

If you are interested in learning more, or are a crafter interested in showing at the 2016 Mercantile New York (June 25) you can register here by May 25th or email for more information.

WHEN & WHERE The Good Food Mercantile began as a bi-annual celebration: the San Francisco Mercantile takes place during the Good Food Awards weekend in mid-January, and the New York Mercantile occurs each year the day before the NYC Summer Fancy Food Show. Beginning in 2016, a third traveling Mercantile will be held in the spring, each year gracing a new city to give producers in different parts of the country the opportunity to participate with ease. The city of Chicago will host the first traveling Mercantile on Spring 2016 at the Revel Fulton Market.

SHOWING The Good Food Mercantile is limited to 125 food producers who have placed in the Good Food Awards or passed the sustainability vetting process to become a Good Food Guild Member. Together, this community is 700 businesses strong and hails from 47 states. In selecting attendees, focus will be placed on ensuring a diverse set of food and drink is represented, with the goal of two-thirds regional and one-third national producers at the gathering. If you are interested in showing at the 2016 Good Food Mercantile in New York, please register here.

*Winners and finalists who are not yet members of the Good Food Guild will be asked to join in order to show.

UPCOMING The Good Food Mercantile will take place on the following dates in 2016:  San Francisco – January 16 | Chicago – May 1 | New York – June 25.  If you are a retailer interested in attending the Good Food Mercantile New York, please verify your credentials here. If you are interested in learning more about our Mercantile events, please email

HISTORY The Good Food Mercantile was launched in San Francisco in January 2015, alongside the Good Food Awards. This first show featured 95 craft food producers from the Good Food community and attracted over 300 retailers and media. Following on the heels of this success, the first New York Good Food Mercantile took place on June 27, 2015. Nearly 100 crafters came to show off their products to over 350 retailers and media, and the second Good Food Mercantile in San Francisco saw 125 crafters and 500 retailers come together.

ATTENDING: We are thrilled to bring together so many like-minded individuals who value tasty, authentic, and responsible food. See the 200 crafters and 600 retailers that have attended the first three Good Food Mercantiles.

San Francisco Good Food Mercantile
2015:    Crafters    Retailers
2016:    Crafters    Retailers

New York Good Food Mercantile
2015:    Crafters    Retailers
2016:    Crafters    Retailers

Chicago Good Food Mercantile
2016:    Crafters    Retailers

Presented By

The Good Food Mercantile is possible due to the support of the Good Food Retailers Collaborative, a group of the country’s most innovative community markets, united to support good food producers in an increasingly crowded marketplace. All members of the Good Food Retailers Collaborative will be in attendance at the Mercantile, connecting with old and new friends and on the lookout for new cheese, preserves, coffee and more to stock their shelves.

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